How To Make Successful TikTok Ads for 2024
Hi everyone! In this blog I'm going to share you every single step you need to run a
successful Tik Tok ad so we are going to be an in-depth tutorial where I start off by sharing
you how to connect to a store we'll go to be using Shopify then you'll get how to set up your Tik Tok ads account.Then I'll share you a proven formula step by step exactly what to say in your video so I'm going to share you the proven formula of how to make a successful ad and then we'll talk about the future what to do beyond that. Once you make an ad how do you do AB testing, how do you know look into the analytics figure out what works and how to actually optimize because ultimately that is going to be the key element in being successful online.
successful Tik Tok ad so we are going to be an in-depth tutorial where I start off by sharing
you how to connect to a store we'll go to be using Shopify then you'll get how to set up your Tik Tok ads account.Then I'll share you a proven formula step by step exactly what to say in your video so I'm going to share you the proven formula of how to make a successful ad and then we'll talk about the future what to do beyond that. Once you make an ad how do you do AB testing, how do you know look into the analytics figure out what works and how to actually optimize because ultimately that is going to be the key element in being successful online.
this blog and just structuring everything a little bit differently can drastically increase andimprove your margins on your product because if you have people converting way better
because you just said some slightly different words in your video then that's going to change everything about your business.
It could be the difference between a successful business that's thriving and booming and really growing and a totally failed business that no matter what you do you can't find success.,
E Commerce Account Management
Number one we actually have a way to get you some free money here free ads that
you can run so we reached out to Tik Tok and and they gave us like this nice little promotion.
If you spend $100 they give you an additional $100 to spend on ads so again doubling your money free money.
you can run so we reached out to Tik Tok and and they gave us like this nice little promotion.
If you spend $100 they give you an additional $100 to spend on ads so again doubling your money free money.
If you go through the link below you can either copy and paste the link or you can just
type in sandal media santell media.com Tik toktik Tok and that'll bring you to the next page.
type in sandal media santell media.com Tik toktik Tok and that'll bring you to the next page.
So go to click on get started, go to make your account,
then go to enter your email, now you can type in the industry so you just
go to say e-commerce and you are selling.
then go to enter your email, now you can type in the industry so you just
go to say e-commerce and you are selling.
Like you're going to be selling for something, maybe like a little phone charger.
So we'll say maybe if there's like electronics for example;
would be a good one electrical appliances, sure we have to accept this little thing and now you can enter your state and then you'll go to Tik Tok ads manager.
Now we're going to be connecting this to Shopify in just a second but it helps if you set up your account here first and now between these two. I like to go with custom mode simplified mode is going to kind of show you less but give you less control with that and so custom mode.
I'll share you everything you need in this blog and is not going to be overwhelming so you're going to click on custom mode. Alright so then we get to our advertising objective and here you can see you have a lot of options reach might be great if you are running like a political campaign or otherwise just want to maximize the number of people who see this.
You're trying to create awareness for whatever you're marketing,
then we have consideration you're trying to get people to go over somewhere and
for example traffic would just send them to your webs site and then you're optimizing for how many people actually go over there and then we have conversion this is the one that we
definitely want for this right here so now product sales is a great option if you have a Tik Tok shop already set up but we're going to go with website conversions just kind of keep it as generic as possible so we are going to be selling products on Shopify of course website conversions are what we're looking for now smart performance campaign, essentially skips the entire ad group section you go right to the ads and then it's using a lot of its own algorithm to really figure out and automate where those ads need to go and manage the audiences...
for example traffic would just send them to your webs site and then you're optimizing for how many people actually go over there and then we have conversion this is the one that we
definitely want for this right here so now product sales is a great option if you have a Tik Tok shop already set up but we're going to go with website conversions just kind of keep it as generic as possible so we are going to be selling products on Shopify of course website conversions are what we're looking for now smart performance campaign, essentially skips the entire ad group section you go right to the ads and then it's using a lot of its own algorithm to really figure out and automate where those ads need to go and manage the audiences...
Feel free to play around with that on a different campaign in the future who knows maybe it'll perform better for you then you scroll down to settings now the campaign name everybody
sets up their campaign ad group AD structure a little bit differently for you,
sets up their campaign ad group AD structure a little bit differently for you,
Like I'm going to name this campaign the product that we're selling because
that's the only product on the site and then you'll go to have a dash and then you like to kind of describe what the objective is, so for this one we're just going to do Aurora Hub
that's the only product on the site and then you'll go to have a dash and then you like to kind of describe what the objective is, so for this one we're just going to do Aurora Hub
Aurora Hub dason conversions because that's the goal here right where're ad advertising objective is for website conversions and Aurora Hub is the product we're selling on
Tik Tok and then we don't have any special categories it's not credit or housing. ,
Then you have campaign budget optimization or CBO and really explaining what this is essentially you can say my budget is $50 a day and you can have Tik Tok optimize based on the campaign level the highest level and it can say all right $50 this ad group this ad is performing really well so you're going to put more money there and a little bit less everywhere else and kind of rebalance according to what's working best from the entire campaign.
I recommend doing that just so you have that anyway and at least $50 is what they recommend so I'll say $50 right now, I'm going to say continue so this is a good point to
pause here and open up a new tab and go to your Shopify store we want to connect our Tik Tok account but if you don't have a Shopify store yet or if you have some other store that's totally fine. If you have anything else if you're making this on Squarespace or Wix or whatever
WordPress you can still connect Tik Tok and all you want to do is have a pixel embedded in your website so that the benefit there is that whenever somebody goes from an ad on to your
website they'll be tracked with what they actually do...
This is going to be essentially a sales channel it's going to be an app something that we can use to connect our Shopify and do less on the back and it does a lot of the work for us and so all. We really have to do you can read through these things I recommend reading through them on your own time but I'm going to click on ADD sales channel so you'll go to click on
set up now next to grow your business on Tik Tok you'll go to set it up now you have to go to click on connect and now you're going to sign into your Tik Tok for business,
The other option if you don't have this on would be to optimize spas on the ad group
level which could basically say I want like $10 per ad group and within the ad group Tik Tok can say all right this ad's performing better than that ad and it can essentially optimize your budget based on that level so you'll go to leave CBO off right now and we could set an entire campaign budget if you wanted.
SHOPIFY CONNECTOR BUSINESS CENTRAL
I recommend doing that just so you have that anyway and at least $50 is what they recommend so I'll say $50 right now, I'm going to say continue so this is a good point to
pause here and open up a new tab and go to your Shopify store we want to connect our Tik Tok account but if you don't have a Shopify store yet or if you have some other store that's totally fine. If you have anything else if you're making this on Squarespace or Wix or whatever
WordPress you can still connect Tik Tok and all you want to do is have a pixel embedded in your website so that the benefit there is that whenever somebody goes from an ad on to your
website they'll be tracked with what they actually do...
Do they add it to the cart? do they make a purchase and this is going to allow us to optimize our ads based on what actually happens, not just how many people click over to our
website but how many people convert into a final sale so with that being said.
Let's start off on my store the first thing we want to do is on the left side then click on sales channels and now you're going to look for Tik Tok. so you can just type type in Tik Tok and you'll see right there 4.8 Stars plenty of people using this and we are going to install this onto our Shopify store.
website but how many people convert into a final sale so with that being said.
Let's start off on my store the first thing we want to do is on the left side then click on sales channels and now you're going to look for Tik Tok. so you can just type type in Tik Tok and you'll see right there 4.8 Stars plenty of people using this and we are going to install this onto our Shopify store.
This is going to be essentially a sales channel it's going to be an app something that we can use to connect our Shopify and do less on the back and it does a lot of the work for us and so all. We really have to do you can read through these things I recommend reading through them on your own time but I'm going to click on ADD sales channel so you'll go to click on
set up now next to grow your business on Tik Tok you'll go to set it up now you have to go to click on connect and now you're going to sign into your Tik Tok for business,
set the password that is suitable for your account... then go to click log in and then
before you click connect double check that the user ID is correct so if you go over to
Tik Tok you'll see that should match exactly.
Then Tik Tok ads manageryou can just click on connect right here and then we
have data sharing I like to keep this on maximum so we can have as much information as possible.
have data sharing I like to keep this on maximum so we can have as much information as possible.
When we're trying to optimize here then we can click on create pixel it'll make a new
Tik Tok pixel that'll be tracking everything on our website. Alright now we have our account connected and our pixel set up let's go back to Tik Tok that same tab the same page we were on and let's continue where we left off. ,
You'll continue and that will bring you to your ad group level. Now the ad group for me I'm going to be targeting you can see the available audience on the right side right now is
very broad I want to Target a more affluent audience, I want to Target not everyone's going to do this by the way every product is different but for me I'm going to call this disposable Das income that is the group that I'm looking for and we can choose optimization location so what
are we optimizing for the Tik Tock pixel. ,
You'll continue and that will bring you to your ad group level. Now the ad group for me I'm going to be targeting you can see the available audience on the right side right now is
very broad I want to Target a more affluent audience, I want to Target not everyone's going to do this by the way every product is different but for me I'm going to call this disposable Das income that is the group that I'm looking for and we can choose optimization location so what
are we optimizing for the Tik Tock pixel. ,
TIK TOK PIXEL
So if we have a Tik Tok pixel which we do it's going to show up right there, Tik Tock pixel for
Shopify it'll have some number there and then the optimization event you can have
different things you could say you want to optimize for people who added to your cart complete payment add the P payment information a lot of different things you get optimize for. We want to advertise for people who actually convert to sales then the placements we
can choose manual or automatic placements. This is going to be so if we just click on the little Advanced strategy here we can say select placements.
Anyway so I'm not going to have that then we have languages this is only going to be in
English so I'm just going to select...
English don't even bother advertising to other languages because it just
wouldn't make sense to adds in English then we can choose spending power.
High spending power and household income
If we want top 25 to 50% of zip code so it's going to be a little bit more affluent but we're not
narrowing it down too too much it is somewhat narrow.
Then you'll see there a ittle bar on the top right but again not the narrowest thing ever and then as far as audience goes.
If there's something related to Tech and electronics we could say that it's going to narrow it down a little bit more but it kind of gives Tik Tok a head start on where to start running the ads.,
Shopify it'll have some number there and then the optimization event you can have
different things you could say you want to optimize for people who added to your cart complete payment add the P payment information a lot of different things you get optimize for. We want to advertise for people who actually convert to sales then the placements we
can choose manual or automatic placements. This is going to be so if we just click on the little Advanced strategy here we can say select placements.
Anyway so I'm not going to have that then we have languages this is only going to be in
English so I'm just going to select...
English don't even bother advertising to other languages because it just
wouldn't make sense to adds in English then we can choose spending power.
High spending power and household income
If we want top 25 to 50% of zip code so it's going to be a little bit more affluent but we're not
narrowing it down too too much it is somewhat narrow.
Then you'll see there a ittle bar on the top right but again not the narrowest thing ever and then as far as audience goes.
If there's something related to Tech and electronics we could say that it's going to narrow it down a little bit more but it kind of gives Tik Tok a head start on where to start running the ads.,
ANDROID OR IOS MARKETING STRATEGY
lf you could have Android or iOS that could be useful if you if you have an app for
example that you're marketing that only is available on One OS or you could say device model maybe this is like you're selling phone cases for the iPhone well you could advertise
specifically to iPhone users of a specific model as well so you could advertise your iPhone 15 case to people using an iPhone 15 which is pretty powerful you can also choose the
connection type again if it's something that users would download maybe you want it to be on WiFi so that they're more likely to download it and they're not going to be bogged down by slow data or limits on their data or anything like that and as you can see there's really
quite a lot you can do here you could save this as a new audience as well so if you want to use the same audience on other AD groups in the future you could save it and just say this ad group is you can say this audience is going to be wide disposable income we could save
that and we could choose our daily budget. ,
Even first week and then after you start to really get some data and figure out what's working you can start to really put more money behind the things that are actually being
successful and then the bidding and optimization again this is targeting conversions that's what we already know and we can have either maximum delivery or cost cap so I'm just going to leave it on maximum delivery so let's click next so now we get to the third tie
which is ADS now I don't recommend smart
creative ads.
example that you're marketing that only is available on One OS or you could say device model maybe this is like you're selling phone cases for the iPhone well you could advertise
specifically to iPhone users of a specific model as well so you could advertise your iPhone 15 case to people using an iPhone 15 which is pretty powerful you can also choose the
connection type again if it's something that users would download maybe you want it to be on WiFi so that they're more likely to download it and they're not going to be bogged down by slow data or limits on their data or anything like that and as you can see there's really
quite a lot you can do here you could save this as a new audience as well so if you want to use the same audience on other AD groups in the future you could save it and just say this ad group is you can say this audience is going to be wide disposable income we could save
that and we could choose our daily budget. ,
Even first week and then after you start to really get some data and figure out what's working you can start to really put more money behind the things that are actually being
successful and then the bidding and optimization again this is targeting conversions that's what we already know and we can have either maximum delivery or cost cap so I'm just going to leave it on maximum delivery so let's click next so now we get to the third tie
which is ADS now I don't recommend smart
creative ads.
CONCLUSION
You can also create new ones or if you wanted to maybe duplicate that you could just say copy so we could select it we could say copy and this will make a copy of that same thing
and we can make some subtle variations in that maybe some different text on there, maybe a link to a different page on the site a lot of different options we have there same thing with
ads same thing with campaign we've got plenty of variations with all of these just by copying them. it really saves you a lot of work from having to go through that whole process again but
that's essentially how you'd go about setting up Tik Tok ads connecting it to your Shopify store and hopefully making a successful ad.
You can also create new ones or if you wanted to maybe duplicate that you could just say copy so we could select it we could say copy and this will make a copy of that same thing
and we can make some subtle variations in that maybe some different text on there, maybe a link to a different page on the site a lot of different options we have there same thing with
ads same thing with campaign we've got plenty of variations with all of these just by copying them. it really saves you a lot of work from having to go through that whole process again but
that's essentially how you'd go about setting up Tik Tok ads connecting it to your Shopify store and hopefully making a successful ad.
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